Data-driven Design

Standard web pages are very static and every visitor views exactly the same information. This is the best way to display basic company information, simple product displays, or any information that rarely changes.

Information that changes regularly, depends upon visitor criteria, or is already in database format is most efficiently served dynamically. Dynamic web sites rely on a back end database server and programmed logic to display web pages. Nearly every major web site you visit depends on some combination of database server and programmed logic.